Penrock Partners - Business Acquisition and Advisory for Lower Middle Market

Penrock Partners
Email
dan@penrockpartners.com
Phone
(312) 725-4411
Acquisition & Advisory

For
Owners

I am a buyer seeking a single business to acquire and lead. Let's discuss a path to your exit or ways to prepare for one.

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Tools & Resources

For
Searchers

Building software to streamline business search, valuation, and diligence for independent buyers.

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Acquisition & Advisory

Active Buyer & Advisory

I am Dan, and I am looking to acquire and lead a single business. I provide direct offers where there is a fit, and advisory when you need a path to market.

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Rapid Valuation & Response

A 60-minute call is all I need to provide initial feedback on valuation and mutual fit. If aligned, we can move quickly toward a Letter of Intent (LOI).

Exit Support & Readiness

I can support owners to improve the business, clean up financials, define a succession plan, and understand their market value, before engaging the broader market.

Our Two Paths

  • 01

    Direct Acquisition

    I buy your business personally. No broker fees—just a committed successor focused on stewardship.

  • 02

    Advisory & Readiness

    We work together to maximize your value and prepare the business for an eventual transition.

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Insights for Owners

In every issue: Understanding buyer behavior, working with brokers, preparing for an exit, and tracking the latest market shifts.

Owner Toolkit

Free tools to help you prepare for a sale.

Value Calculator

Understand your business's worth through a professional lens—calculated via lender-specific metrics and verified transaction data, not intuition.

Coming Soon

Competitor Radar

Regional analysis of peer growth, size, and service mix.

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Market Demand Index

Real-time gauge of buyer appetite for your specific sector.

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Tools & Resources

For Searchers

Building software and resources to streamline business search, valuation, and diligence for independent buyers.

Proprietary Deal Sourcing

Automated tools to identify and evaluate off-market acquisition opportunities across multiple channels.

Diligence & Beyond

Valuation, financial analysis, scenario planning, competitive benchmarking, and risk assessment.

Product Development

Building in public as I conduct my own search. Tools will be released as they reach production quality. Follow along for early access.

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Updates for Searchers

Product releases, search insights, and tools for independent buyers.

Searcher Toolkit

Software products for search, valuation, and diligence.

Valuation Model

Replace intuition with precision: Valuations anchored in institutional underwriting frameworks, current market data, and rigorous risk analysis

Coming Soon

Diligence Simulator

Practice reading CIMs and spotting red flags.

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P&L Benchmarks

Compare margins against anonymized peers.

Coming Soon

Fragmentation

Assess roll-up viability in specific markets.

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